What is a slogan?

Oksana Vasilyeva
Oksana Vasilyeva
March 18, 2015
What is a slogan?

The word slogan came to us from German (die Losung), which was originally used to denote a response to a password or a kind of identification mark. But already in German, such a meaning of the word “slogan” is considered obsolete. However, the word is still at the hearing and is actively used in writing and speaking. What is the slogan in the modern interpretation? Let's see.

According to the explanatory dictionary, the meaning of the word “slogan” can be explained as a call expressed in written or oral but concise form. What does the slogan mean? This is a kind of brief guide to action, a message containing and expressing a demand or a guiding idea. The slogan is also called a poster or a banner on which such an appeal is written. Slogans are actively used in political and religious propaganda.

For example, slogans were very common during the Great Patriotic War and became the embodiment of a patriotic mood. Here are the most famous ones:

  • "Not one step back!"
  • "Motherland is calling!"
  • "For motherland for Stalin!"

The slogans and slogans are very similar in their meaning to slogans.


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