Der Stil Balmain Doku (2017)
The Balmain show brings all the glamour at Paris Fashion Week SS18
Monochrome, medallions, giant ruffles - and Pamela Anderson. Read on to find out all the latest on the #balmainia at Olivier Rousteng's Balmain SS18 Paris Fashion Week show...
Balmain’s Olivier Rousteng is the anti-normcore. Not for him the pared-down minimalism and arty collabs beloved of so many other brands. Nope, he’s into hyper glamour. Always has been, always will be. He’s bringing his brand of glamour to the masses with his L’Oreal x Balmain collaboration (due to be celebrated with a party in Paris tonight), and the Balmain show stands out like a disco-ball beacon on the Paris Fashion Week schedule.
When everyone else is showing hoodies, androgyny and Comme-tribute tailoring, it sometimes feels out of sync (of course, Rousteng’s 7m Instagram followers and A-list pals Kim Kardashian et al would say otherwise). But following on from Donatella Versace’s supermodel reunion in Milan and the glitz and fizz of Saint Laurent’s glam-fest at the Eiffel Tower on Tuesday, the Balmain SS18 show felt right on the money. Just like the giant gold medallion hanging over the entrance. Here are some of the glitzy details…
The Gilded Venue
If you’re after baroque opulence (and when isn’t Rousteng?) you can’t get much more fabulous than the Palais Garnier opera house. Sweeping marble staircases, ceilings heavy with painted cherubs and glittering chandeliers…you get the picture.
The show notes took the form of a letter from Rousteng to his younger self and had this to say on his choice of venue: ‘This sense of awe that you’re feeling, as you walk into Garnier’s dazzling opera house, won’t be just a one-time thing. Of course, the intensity will diminish over the years, but I can tell you – twenty-two years after this moment – that this same émerveillement will hit you each and every time you return.’
Well, yes, Olivier, us too.
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